Over the past 20 years, we’ve interviewed with hundreds of clients and led our own selection process for partners. Like you, we know pricing and schedule alignment are top-of-mind when it comes to selecting an agency. But if you have a short-list of agencies with similar fees and timelines, what criteria can help you make the best choice?
Our clients often cite traits like alignment, clarity, poise, and integrity. While these traits are useful, there are other, more concrete indicators that a prospective partner will understand your needs and deliver the goods. Let’s look at five factors that make a real difference and questions to ask to make sure you see your candidates clearly.